COMMENT: People need to remember that Kate is a real person and the endless chatter risks having an adverse effect on the Wales household – especially their three young children.

Allies of the Prince and Princess of Wales had hoped that the video of them visiting Windsor Farm Shop would finally put an end to the endless conspiracy theories circulating about Kate online.

But they’ll be sorely disappointed that the footage has sparked a new wave of bonkers claims that a lookalike had stepped in for the future Queen.

Even a BBC sports reporter gave credence to the cruel rumours by writing on social media that “it’s so obviously not Kate.”

What on earth are we coming to? The social media cesspit is one thing, but for journalists to peddle theories to thousands of followers is beyond the pale.

Kate’s period of medical absence should have been met with an outpouring of support and sympathy for the mother-of-three, not weeks of wild conspiracy theories.

Kensington Palace was open from the start that they would safeguard her privacy and would only give medical updates when there is “significant new information to share”.

They also clearly stated that she would not be returning to royal duties before Easter as she focused on her recovery from the major operation.

Aides won’t issue a statement responding to the conspiracy theories – as to do so is almost as mad as the theories themselves.

The royal, like anyone, is entitled to privacy and it’s up to her to decide whether or not to make her medical condition public.

As the Express reported at the time of her surgery, Kate will think long and hard about whether to open up about her condition, as she knows the impact speaking out will have.

In the meantime people need to remember that Kate is a real person and the endless chatter risks having an adverse effect on the Wales household – especially their three young children.