Meghan Markle has started a new lifestyle brand called American Riviera Orchard, and it has got people talking. She showed off her brand on Instagram, but a PR expert raised some questions about the launch.

The Duchess of Sussex shared the news of her new business on social media. American Riviera Orchard focuses on lifestyle and cooking and is Meghan’s latest media venture.

So far, Meghan has only put up the logo for her brand on Instagram, and hasn’t revealed much about her new business. The Instagram page for American Riviera Orchard says it was “established 2024” and belongs to Meghan.

The PR guru pointed out that the company’s website needs work. He said: “When you go to American Riviera Orchard’s website is there a mission statement, a product line, anything about the company? No. There is a place where you can sign up for our email address.”

Mr McCormick, from Goldman McCormick PR, added: “I think Meghan blew a big opportunity here. If she had products ready to do and then got all this attention, sales would probably be healthy.”

He made these remarks after American Riviera Orchard was copied by fake accounts online. These imposters set up Instagram accounts with the same name as the business.

They even copied Meghan’s style, using the same logo and font. Some of these copycat accounts have got up to 1,000 followers already.

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