Meghan Markle’s podcast rebrand is ‘recipe for failure’ as expert spots key changes needed

EXCLUSIVE: Meghan Markle’s new podcast team has to “bring something fresh to the table” to see success, a celebrity PR specialist has warned.
Meghan Markle holding a microphone

Meghan Markle’s new podcast is a “recipe for failure” unless her new team makes key changes to its existing format, a celebrity PR specialist has warned.

The Duchess of Sussex secured a partnership with Lemonada Media after Spotify’s exclusive deal with Prince Harry and Meghan’s Archewell Productions ended mid-2023 after just one 12-episode series.

Under the new deal, Lemonada will distribute the first season of Markle’s Archetypes series for all audio platforms and then develop a new, currently untitled, original podcast series hosted by the Duchess.

Speaking on behalf of Betfred, celebrity PR specialist Kayley Cornelius exclusively told Express.co.uk: “For Meghan Markle’s new podcast to see more success than Archetypes, she and her team are going to have to bring something seriously fresh to the table.”

She explained that Archetypes, which welcomed guests such as singer Mariah Carey, TV host Trevor Noah, and actor Deepika Padukone, “lacked a solid marketing strategy” to keep listeners engaged on a weekly basis.

Kayley added: “The success of Meghan’s new podcast will depend on a variety of factors such as the marketing, guests, and topics discussed.”