Meghan Markle urged to take leaf out of Prince William and Kate’s book with savvy PR move

EXCLUSIVE: One PR expert has offered Meghan Markle some advice after her return to Instagram – and the Prince and Princess of Wales may hold the key.
meghan markle pictured earlier last year

Meghan Markle has been urged to take a leaf out of Prince William and Princess Kate’s book with one very savvy PR move.

The Prince and Princess of Wales appear to have impressed fans in recent years with a very noticeable change on their joint Instagram account.

Beginning in 2022, fans noticed that William and Kate had posted a series of behind-the-scenes content – something that Meghan has been urged to think about on her new Instagram page.

The Duchess of Sussex recently launched her new brand, American Riviera Orchard with the reveal of a new website and Instagram page last month.

Although she has remained silent on her account since the launch on March 14, Andy Barr – a PR expert and owner of digital marketing agency www.10Yetis.co.uk – has offered the former working royal some advice as to how she could push forward with her social presence.

Mr Barr told Express.co.uk: “Video related behind the scenes content always performs much better on social media than flat images or statements so I would suggest that she kicks off with something like this.”

The Prince and Princess of Wales most notably released such content during the late Queen’s Platinum Jubilee in June 2022 and the King’s Coronation last May.

Discussing the type of content, the expert added: “If she really wants to play it safe whilst also helping out the causes that are nearest and dearest to her, I would imagine that giving profile to one of her chosen charities would also be a great step in the right direction.”

He also suggested that Meghan should avoid any further criticism of the Royal Family.

kate and william pictured last year

Kate and William made a savvy PR move a few years ago with their social presence

He said: “Avoiding any conversation about the Royal Family is a must whilst she is getting her account back up and running and especially if she wants to secure the long term success that we know she can achieve.”

One PR expert also recently stated that Meghan could be set to make a return to the influencer world – harking back to her blogging days.

Speaking to the Mirror, PR expert Courtney Haywood-Ford recently said: “It’s definitely something to keep an eye on.

“Her verified account and sizable following suggest that there’s potential for her to re-enter the influencer scene.”

meghan markle pictured in germany in 2022

Meghan Markle launched her brand last month

Meghan has been tipped to make a return to the UK next month, alongside Prince Harry.

The Duke of Sussex is due to speak at a special service marking the anniversary of the event which will be held at St. Paul’s Cathedral on May 8.

The pair may also bring their two children – Prince Archie, four, and Princess Lilibet, two – along with them to the UK.